With our photo business experiment, we've always hosted our site via a hosting provider, and the site just continues to grow exponentially as we add more photos to the site.
Fulfillment, what little of there that is done, is done manually.
Payments are done manually.
Shipping is done manually.
I watched a great video podcast tonight with Robert Scoble and Don MacAskill from Smugmug.
I've followed Smugmug from afar for some time, through Don MacAskill's blog but because I already have a solution in place, I never really thought about using them.
Smugmug is an interesting story. Started originally as an 'accident', they've grown steadily in the time they've been in business, five years from the time of the taping of the Scoble show, and never ever taken venture capital.
Good for them. They're profitable, they do fantastic work from what I've seen, and they provide all the features for fulfillment, shipping, payments, etc, for the price of admission
You can even brand the site to look the way you want. You can use your own pricing structure and they (obviously and most definitely they should) take a cut from the difference between your prices and the prices they charge their members. But because they are handling most of the 'back end' chores, it looks like it is a great deal for $150 a year for a pro account.
After watching the video, I'm seriously considering moving our site to Smugmug and hosting email somewhere else, thereby eliminating one hosting account I have.
We'll see what the New Year brings. But if you are interested in a great photo sharing site, check out SmugMug. Also, check out Scoble's video of Don MacAskill at SmugMug. You can find it at www.podtech.net .