Sunday, July 27, 2008

Does Microsoft pay off camera companies

On Thomas Hawk’s blog, he talked about Microsoft’s new JPG format, and a quote from a Canon representative who says:

 

The big question that remains is how quickly the major camera manufacturers will begin to adopt JPG XR. Chuck Westfall, Canon's Technical Advisor/Professional Products Marketing Division, was on a panel on Thursday and commented that Canon would "love to put JPG XR into our cameras." Chuck suggested that camera manufacturers would still keep their proprietary RAW formats but would like to adopt the more flexible and better quality JPG XR in the future to replace JPG.

How on God’s green earth can Canon look at doing something like this with this new format from Microsoft and NOT consider the DNG format from Adobe?  DNG is well documented, and the adoption of such a format would be a great boon to photographers everywhere.   But instead of doing that, Canon looks like they are going to support a “Microsoft format”.

What’s the deal here?

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2 Comments:

At 1:55 PM , Blogger Alenas said...

Is it a joke? DNG is another RAW format - but most people are not using RAW - they need eficient JPEG that would have better quality. That's were JPEG XR comes. And I can not wait to get a compact camera that would support JPEG XR.

 
At 7:35 PM , Blogger Mike said...

People shoot RAW for a reason. Yes, DNG is a RAW format, but it is an open RAW format, unlike CR2 or NEF. OR JPEG XR (from Microsoft).

Mike.

 

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